Imprint & Data Protection

In the following, we will inform you about the type, scope and purpose of the processing of personal data by our company in accordance with the legal requirements of data protection law (in particular in accordance with BDSG n.F. and the European General Data Protection Regulation 'DS-GVO'). This data protection declaration also applies to our websites and social media profiles. With regard to the definition of terms such as "personal data" or "processing", we refer to Art. 4 GDPR.

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Name Contact Data of the Responsible

Our responsible person (hereinafter "responsible person") within the meaning of Art. 4 no. 7 GDPR is:
Verena Müller
Dornröschenweg 42

70567 Stuttgart, Germany
Mail: frompapertoheart@gmail.com

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Types of data, purposes of processing and categories of data subjects

In the following we inform you about the type, scope and purpose of the collection, processing and use of personal data.

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1. Types of data we process
Usage data (access times, websites visited, etc.), inventory data (name, address, etc.), contact details (telephone number, email, fax, etc.), payment data (bank data, account data, payment history, etc.), contract data (subject matter of the contract, term etc.), content data (text input, videos, photos etc.), communication data (encrypted IP address etc.).

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2. Purposes of processing in accordance with Art. 13 Paragraph 1 c) GDPR
Processing of contracts, purposes of evidence / preservation of evidence, technically and economically optimizing the website, enabling easy access to the website, fulfilling contractual obligations, fulfilling statutory retention requirements, optimizing and statistical analysis of our services, improving the user experience, designing the website in a user-friendly manner, marketing / sales / advertising, creating Statistics, avoidance of SPAM and abuse, customer service and customer care, handling contact requests, providing websites with functions and content, security measures, uninterrupted, secure operation of our website.

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3. Categories of data subjects according to Art. 13 Paragraph 1 e) GDPR
Visitors / users of the website, customers, suppliers, interested parties, applicants, employees, employees of customers or suppliers. The data subjects are collectively referred to as "users".

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Legal basis for processing personal data

In the following, we will inform you about the legal basis for processing personal data:

1. If we have obtained your consent for the processing of personal data, the legal basis is Art. 6 Para. 1 S. 1 lit. a) GDPR.

2. If processing is necessary to fulfill a contract or to carry out pre-contractual measures that are carried out upon your request, the legal basis is Art. 6 Para. 1 S. 1 lit.

3. If processing is necessary to fulfill a legal obligation to which we are subject (e.g. statutory retention requirements), the legal basis is Art. 6 Para. 1 S. 1 lit. c) GDPR.

4. If processing is necessary to protect the vital interests of the data subject or another natural person, the legal basis is Art. 6 Para. 1 S. 1 lit.d) GDPR.

5. If processing is necessary to safeguard our interests or the legitimate interests of a third party and if your interests or fundamental rights and freedoms do not outweigh your interests, Article 6 (1) sentence 1 lit.f) GDPR is the legal basis.

 

Forwarding of personal data to third parties and processors

In principle, we will not pass on any data to third parties without your consent. If this is the case, the transfer takes place on the basis of the aforementioned legal bases, e.g. when transferring data to online payment providers for the fulfillment of a contract or due to a court order or due to a legal obligation to surrender the data for the purpose of criminal prosecution, to avert danger or to enforce intellectual property rights.
We also use contract processors (external service providers e.g. for web hosting our websites and databases) to process your data. If data is passed on to the processors as part of an agreement for order processing, this is always done in accordance with Art. 28 GDPR. We carefully select our processors, check them regularly and have been granted the right to issue instructions with regard to the data. In addition, the processors must have taken suitable technical and organizational measures and comply with the data protection regulations according to BDSG new version and GDPR.

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Data transfer to third countries

The adoption of the European General Data Protection Regulation (GDPR) created a uniform basis for data protection in Europe. Your data will therefore mainly be processed by companies for which the GDPR applies. Should the processing by third party services take place outside the European Union or the European Economic Area, these must meet the special requirements of Art. 44 ff. GDPR. This means that processing takes place on the basis of special guarantees, such as the establishment of a data protection level that is officially recognized by the EU Commission or compliance with officially recognized special contractual obligations, the so-called “standard contractual clauses”. For US companies, submission to the so-called "Privacy Shield", the data protection agreement between the EU and the USA, fulfills these requirements.

Deletion of data and storage duration

Unless expressly stated in this data protection declaration, your personal data will be deleted or blocked as soon as the purpose for storage no longer applies, unless further storage is necessary for evidential purposes or if there are statutory storage obligations. This includes, for example, commercial law retention obligations for business letters in accordance with Section 257 (1) HGB (6 years) and tax retention obligations in accordance with Section 147 (1) AO of receipts (10 years). When the prescribed retention period expires, your data will be blocked or deleted, unless the storage is still necessary for the conclusion or fulfillment of a contract.

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Existence of automated decision-making

We do not use automatic decision-making or profiling.

Provision of our website and creation of log files

If you only use our website for information purposes (i.e. no registration and no other transmission of information), we only collect the personal data that your browser transmits to our server. If you want to view our website, we collect the following data:

• IP-Adress;

• Internet-Service-Provider of the user;

• Date and the time of the request;

• Browsertype;

• Language and Browser-Version;

• Content of the request;

• Timezone;

• HTTP-Statuscode;

• Amount of Data;

• Websites, where the requests come from;

• Operating system.

 

This data is not stored together with other personal data from you.

 

These data serve the purpose of user-friendly, functional and secure delivery of our website to you with functions and content as well as their optimization and statistical evaluation.

The legal basis for this is our legitimate interest in data processing in accordance with Article 6, Paragraph 1, Sentence 1, Letter f) of the GDPR.

For security reasons, we store this data in server log files for a storage period of 200 days. After this period these are automatically deleted, unless we need to keep them for evidence purposes in the event of attacks on the server infrastructure or other legal violations.

Cookies

1. We use so-called cookies when you visit our website. Cookies are small text files that your internet browser stores and stores on your computer. When you visit our website again, these cookies provide information in order to automatically recognize you. The information obtained in this way serves the purpose of technically and economically optimizing our website and to enable you to access our website more easily and securely. When you visit our website, we will inform you about the use of cookies for the aforementioned purposes and how you can object to them or prevent their storage ("opt-out") by means of a reference to our data protection declaration. Our website uses session cookies, persistent cookies and third-party cookies:

- Session cookies: We use so-called cookies to recognize multiple use of an offer by the same user (e.g. if you have logged in to determine your login status). When you visit our site again, these cookies provide information in order to automatically recognize you. The information obtained in this way is used to optimize our offers and to give you easier access to our site. When you close the browser or log out, the session cookies are deleted.

- Persistent cookies: These are automatically deleted after a specified period, which can differ depending on the cookie. You can delete cookies at any time in the security settings of your browser.

- Cookies from third-party providers (third-party cookies): You can configure your browser settings according to your wishes. B. Reject the acceptance of third-party cookies or all cookies. However, we would like to point out at this point that you may then not be able to use all functions of this website. Read more about these cookies in the respective data protection declarations for the third party providers.

2. The legal basis for this processing is Art. 6 Para. 1 S. lit.b) GDPR, if the cookies are used to initiate contracts, e.g. for orders, and otherwise we have a legitimate interest in the effective functionality of the website, so that in this case Art . 6 para. 1 sentence 1 lit.f) GDPR is the legal basis.

3. Objection and “opt-out”: You can generally prevent cookies from being saved on your hard drive by selecting “do not accept cookies” in your browser settings. However, this can restrict the functionality of our offers. You can opt out of the use of cookies from third-party providers for advertising purposes via this American website (https://optout.aboutads.info) or this European website (http://www.youronlinechoices.com/de / Preference Management /) contradict.​

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Processing of contracts

1. We process inventory data (e.g. company, title / academic degree, names and addresses as well as contact details of users, email), contract data (e.g. services used, names of contact persons) and payment data (e.g. bank details, payment history) for the purpose of fulfilling our contractual obligations (Knowledge of who is a contractual partner; justification, content structure and processing of the contract; checking for plausibility of the data) and services (e.g. contacting customer service) in accordance with Art. 6 Para. 1 S. 1 lit b) GDPR. The entries marked as mandatory in online forms are required for the conclusion of the contract.

2. This data is generally not passed on to third parties, unless it is necessary to pursue our claims (e.g. transfer to a lawyer for collection) or to fulfill the contract (e.g. transfer of data to payment providers) or there is a legal obligation to do so in accordance with Art . 6 para. 1 sentence 1 lit. c) GDPR.

3. We can also process the data you provide to inform you about other interesting products from our portfolio or to send you emails with technical information.

4. The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. This is the case for the inventory and contract data when the data is no longer required for the execution of the contract and claims can no longer be asserted from the contract because these are statute-barred (warranty: two years / standard limitation: three years ). Due to commercial and tax law requirements, we are obliged to save your address, payment and order data for a period of ten years. However, if the contract is terminated after three years, we will restrict the processing, i. H. Your data will only be used to comply with legal obligations. Information in the user account remains until it is deleted.​

 

Contact via contact form / email / post

When you contact us via the contact form, email or post, your details will be processed for the purpose of processing the contact request.

If you have given your consent, the legal basis for processing the data is Article 6 Paragraph 1 Sentence 1 Letter a) of the GDPR. The legal basis for the processing of the data transmitted in the course of a contact request or e-mail, letter or fax is Art. 6 Para. 1 S. 1 lit.f) GDPR. The person responsible has a legitimate interest in the processing and storage of the data in order to be able to answer user inquiries, to preserve evidence for reasons of liability and, if necessary, to be able to comply with his statutory retention requirements for business letters. If the contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 Para. 1 S. 1 lit. b) GDPR.

We can save your information and contact requests in our customer relationship management system ("CRM system") or a comparable system.

The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. For the personal data from the input mask of the contact form and those that were sent by email, this is the case when the respective conversation with you has ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been finally clarified. We save inquiries from users who have an account or contract with us for up to two years after the end of the contract. In the case of legal archiving obligations, the deletion takes place after their expiry: End of commercial law (6 years) and tax law (10 years) retention obligation.

You have the option at any time to revoke your consent to the processing of personal data in accordance with Art. 6 Para. 1 S. 1 lit. If you contact us by e-mail, you can object to the storage of personal data at any time.

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Newsletter

You can subscribe to our newsletter with your voluntary consent by entering your email address. Only this is a duty. The provision of further data is voluntary and only serves the purpose of personal contact. We use the so-called "double opt-in procedure" for registration. After you have registered with your e-mail, you will receive an e-mail from us with a link to confirm your registration. If you click on this confirmation link, your e-mail will be added to the newsletter distribution list and saved for the purpose of sending e-mails. If you do not click on the confirmation link within 24 hours, your login data will be blocked and automatically deleted after 30 days.

In addition, we log the IP address you used when you registered, as well as the date and time of the double opt-in (registration and confirmation). The purpose of this storage is the fulfillment of legal requirements regarding the proof of your registration as well as the prevention of abuse regarding your e-mail.

As part of your declaration of consent, the contents (e.g. advertised products / services, offers, advertising and topics) of the newsletter are specifically described.

When sending the newsletter, we evaluate your user behavior. The newsletters contain so-called "web beacons" or "tracking pixels", which are called up when the newsletter is opened. For the evaluations, we link the web beacons with your e-mail address and an individual ID. Links received in the newsletter also contain this ID. The data is only collected in pseudonymised form, so the IDs are not linked to your other personal data, and direct personal reference is excluded. With this data we can determine whether and when you have opened the newsletter and which links have been clicked in the newsletter. This serves the purpose of optimizing and statistical analysis of our newsletter.

With the data obtained above, we create a user profile in order to identify the reading habits and interests of our users and thus to individualize the newsletter. If you have also taken other actions on our website, we will also link this data to adapt our newsletter content to your interests.

The legal basis for sending the newsletter, measuring success and saving the e-mail is your consent in accordance with Art. 6 Paragraph 1 Clause 1 lit. a) GDPR in conjunction with Section 7 Paragraph 2 No. 3 UWG and for logging your consent Art. 6 Para. 1 S. 1 lit.f) GDPR, as this serves our legitimate interest in legal evidence.

You can object to tracking at any time by clicking the unsubscribe link at the end of the newsletter. In this case, however, receiving the newsletter would also end. Tracking is also not possible if you deactivate the display of images in your e-mail software. However, this may have restrictions with regard to the functions of the newsletter and the images contained will then not be displayed.

You can revoke your consent to the sending of the newsletter at any time. You can exercise your revocation by clicking the unsubscribe link at the end of the newsletter, sending an email or sending a message to our contact details above. We save your data as long as you have subscribed to the newsletter. After you have unsubscribed, your data will only be saved anonymously for statistical purposes.

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Google Analytics

1. We have integrated the website analysis tool "Google Analytics" (Google Ireland Limited, Register No .: 368047, Gordon House, Barrow Street, Dublin 4, Ireland) on our website.

2. When you visit our website, Google places a cookie on your computer in order to analyze your use of our website. The data obtained are transferred to the USA and stored there. If personal data should be transferred to the USA, Google's certification in accordance with the Privacy Shield Agreement (https://www.privacyshield.gov/EU-US-Framework) guarantees that European data protection law is complied with.

3. We have activated the IP anonymization "anonymizeIP", which means that the IP addresses are only processed in abbreviated form. On this website, your IP address will therefore be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the person responsible with other services relating to website activity and internet usage. We have also activated the cross-device analysis of website visitors, which is carried out using a so-called user ID. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. The use of Google Analytics serves the purpose of analyzing, optimizing and improving our website.

4. The legal basis for this is our legitimate interest in data processing in accordance with Article 6, Paragraph 1, Sentence 1, Letter f) of the GDPR.

5. The data sent by us and linked to cookies, user IDs (e.g. user ID) or advertising IDs are automatically deleted after months. The deletion of data whose retention period has expired takes place automatically once a month.

6. You can find more information on data usage by Google Analytics here: https://www.google.com/analytics/terms/de.html (Terms of Use for Analytics), https://support.google.com/analytics/answer/6004245? hl = de (information on data protection with Analytics) and Google's data protection declaration https://policies.google.com/privacy.

7. Objection and “opt-out”: You can generally prevent cookies from being saved on your hard drive by selecting “do not accept cookies” in your browser settings. However, this can restrict the functionality of our offers. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website and from processing this data by downloading and installing the browser plug-in available under the following link: http: / /tools.google.com/dlpage/gaoptout?hl=de

8. As an alternative to the browser plug-in above, you can prevent Google Analytics from collecting data by clicking [__ here, please__ insert the Analytics opt-out link on your website]. The click sets an “opt-out” cookie that prevents your data from being recorded when you visit this website in the future. This cookie is only valid for our website and your current browser and only lasts until you delete your cookies. In that case you would have to set the cookie again.

9. You can deactivate the cross-device user analysis in your Google account under "My data> Personal data".

YouTube-Videos

1. We have embedded YouTube videos from youtube.com on our website using the embedded function so that they can be called up directly on our website. YouTube belongs to Google Ireland Limited, registration number: 368047, Gordon House, Barrow Street, Dublin 4, Ireland. We have integrated the videos in the so-called "extended data protection mode" without cookies being used to record usage behavior in order to personalize the video playback. Instead, the video recommendations are based on the video currently being played. Videos that are played in an embedded player in the extended data protection mode do not affect which videos are recommended to you on YouTube. When you start a video (click on the video), YouTube receives the information that you have accessed the corresponding subpage of our website . The data obtained are transferred to the USA and stored there. This is also done without a Google user account. If you are logged into your Google account, Google can assign the above data to your account. If you do not want this, you have to log out of your Google account. Google creates user profiles from such data and uses this data for the purpose of advertising, market research or optimizing its websites.

2. The legal basis for this is our legitimate interest in data processing in accordance with Article 6, Paragraph 1, Sentence 1, Letter f) of the GDPR.

3. You have the right to object to the creation of user profiles by Google. Please contact Google directly using the data protection declaration below. You can make an opt-out objection to the advertising cookies here in your Google account:
   https://adssettings.google.com/authenticated.

4. You can find more information on the use of Google cookies in the YouTube Terms of Use at https://www.youtube.com/t/terms and in the Google Advertising Privacy Policy at https://policies.google.com/technologies/ads and their advertising technologies, storage duration, anonymization, location data, functionality and your rights. General Google Privacy Policy: https://policies.google.com/privacy.

5. Google is certified according to the EU-US Privacy Shield (https://www.privacyshield.gov/EU-US-Framework) and is therefore obliged to comply with European data protection law.

Google ReCAPTCHA

1. We have integrated the anti-spam function “reCAPTCHA” from “Google” (Google Ireland Limited, register no .: 368047, Gordon House, Barrow Street, Dublin 4, Ireland) on our website. By using "reCAPTCHA" in our forms, we can determine whether the entry was made by a machine (robot) or a human. When using the service, your IP address and any other data required for this can be transmitted to Google servers in the USA.

2. The purpose of processing this data is to avoid spam and misuse as well as our economic interest in optimizing our website.

3. The legal basis for this is our legitimate interest in data processing in accordance with Article 6, Paragraph 1, Sentence 1, Letter f) of the GDPR.

4. Google is certified under the Privacy Shield Agreement (https://www.privacyshield.gov/EU-US-Framework). This ensures that European data protection law is complied with.

5. You can find more information about Google ReCAPTCHA at https://www.google.com/recaptcha/ and in Google's data protection declaration at: https://policies.google.com/privacy.

Google Maps

1. We have integrated maps from “Google Maps” (Google Ireland Limited, Register No .: 368047, Gordon House, Barrow Street, Dublin 4, Ireland) on our website. This enables us to display the location of addresses and directions directly on our website in interactive maps and enable you to use this tool.

2. When you visit our website, where Google Maps is integrated, a connection to the Google servers in the USA is established. Your IP and location can be transmitted to Google. In addition, Google receives the information that you have accessed the corresponding page. This is also done without a Google user account. If you are logged into your Google account, Google can assign the above data to your account. If you do not want this, you have to log out of your Google account. Google creates user profiles from such data and uses this data for the purpose of advertising, market research or optimizing its websites.

3. The legal basis for this is our legitimate interest in data processing in accordance with Article 6, Paragraph 1, Sentence 1, Letter f) of the GDPR.

4. You have the right to object to the creation of user profiles by Google. Please contact Google directly using the data protection declaration below. You can make an opt-out objection to the advertising cookies here in your Google account:
   https://adssettings.google.com/authenticated.

5. In the terms of use of Google Maps at https://www.google.com/intl/de_de/help/terms_maps.html and in the privacy policy for advertising from Google at https://policies.google.com/technologies/ads Further information on the use of Google cookies and their advertising technologies, storage duration, anonymization, location data, functionality and your rights. General Google Privacy Policy: https://policies.google.com/privacy.

6. Google is certified according to the EU-US Privacy Shield (https://www.privacyshield.gov/EU-US-Framework) and is therefore obliged to comply with European data protection law.

Presence in Social Media

1. We maintain profiles or fan pages in social media in order to communicate with the users connected and registered there and to provide information about our products, offers and services. The US providers are certified according to the so-called Privacy Shield and are therefore obliged to comply with European data protection. When you use and call up our profile in the respective network, the respective data protection information and terms of use of the respective network apply.

2. We process the data you send to us via these networks in order to communicate with you and to answer your messages there.

3. The legal basis for the processing of personal data is our legitimate interest in communicating with users and our external presentation for the purpose of advertising in accordance with Art. 6 Para. 1 S. 1 lit.f) GDPR. If you have given the person responsible for the social network your consent to the processing of your personal data, the legal basis is Art. 6 Para. 1 S. 1 lit. a) and Art. 7 GDPR.

4. The data protection notices, information options and objection options (opt-out) of the respective networks can be found here:
   
   • Facebook (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland)
   Data Protection: https://www.facebook.com/about/privacy/, Opt-Out: https://www.facebook.com/settings?tab=ads und http://www.youronlinechoices.com, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active.
   • Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA) – Data Protection/ Opt-Out: http://instagram.com/about/legal/privacy/.

Rights of the Data Subject

1. Objection or revocation against the processing of your data
   Insofar as the processing is based on your consent in accordance with Art. 6 Paragraph 1 Sentence 1 lit. a), Art. 7 GDPR, you have the right to revoke your consent at any time. This does not affect the legality of the processing carried out on the basis of the consent up to the point of revocation.
   Insofar as we base the processing of your personal data on the balancing of interests in accordance with Art. 6 Para. 1 S. 1 lit.f) GDPR, you can object to the processing. This is the case, in particular, if the processing is not required to fulfill a contract with you, which we will describe in the following description of the functions. When exercising such an objection, we ask you to explain the reasons why we should not process your personal data as we have done. In the event of your justified objection, we will examine the situation and either stop or adjust the data processing or point out to you our compelling reasons worthy of protection on the basis of which we will continue processing.
   You can object to the processing of your personal data for advertising and data analysis purposes at any time. You can exercise your right of objection free of charge. You can inform us about your objection to advertising using the following contact details:
   Verena Müller
   Güntherstrasse 30
   70597 Stuttgart, Deutschland
   E-Mail-Adresse: frompapertoheart@gmail.com
    

2. Right to information
   You have the right to request confirmation from us as to whether personal data relating to you is being processed. If this is the case, you have the right to information about your personal data stored by us in accordance with Art. 15 GDPR. This includes, in particular, information about the purposes of processing, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the origin of your data, unless it was collected directly from you.

3. Right to rectification
   You have the right to correct incorrect data or to complete correct data in accordance with Art. 16 GDPR.

4. Right to cancellation
   You have the right to have your data stored by us deleted in accordance with Art. 17 GDPR, unless this is contrary to statutory or contractual retention periods or other statutory obligations or rights to further storage.

5. Right to restriction
   You have the right to request a restriction in the processing of your personal data if one of the requirements in Art. 18 Para. 1 lit. a) to d) GDPR is met:
   • If you dispute the accuracy of the personal data concerning you for a period of time that enables the person responsible to check the accuracy of the personal data;
   • the processing is unlawful and you refuse to delete the personal data and instead request that the use of the personal data be restricted;
   • the person responsible no longer needs the personal data for the purposes of processing, but you need them to assert, exercise or defend legal claims, or
   • if you have lodged an objection to the processing in accordance with Art. 21 Paragraph 1 GDPR and it has not yet been determined whether the legitimate reasons of the person responsible outweigh your reasons.

6. Right to data portability
   You have the right to data portability in accordance with Art. 20 GDPR, which means that you can receive the personal data we have stored about you in a structured, common and machine-readable format or you can request that it be transmitted to another person responsible.

7. Right to complain
   You have the right to lodge a complaint with a supervisory authority. As a rule, you can contact the supervisory authority in particular in the member state of your place of residence, your place of work or the place of the alleged violation.

Data Security

In order to protect all personal data transmitted to us and to ensure that we and our external service providers comply with data protection regulations, we have taken suitable technical and organizational security measures. Therefore, among other things, all data between your browser and our server is encrypted via a secure SSL connection.

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Updates of the Data Protection Declaration

We reserve the right to change this privacy policy at any time, so please review it regularly. Changes and clarifications will take effect immediately after they are posted on the website. If we make material changes to this policy, we will notify you of those changes here. This means that you know what information we collect, how we use it and under what circumstances we may use and / or publish it.

Last Update: 26.01.2021